We can't all be experts in everything, right? As I delve into the travel business I am enlightened by all of the amazing vacation opportunities in this large world. I never knew all of the tour companies and vacation ideas that were out there and to tell you the truth I find it a little overwhelming. The travel experts tell us to develop a niche and become the best at selling that area - don't know a little about a lot - know a lot about your niche and you will be a success. I agree with that. The problem I have is deciding what I want to sell. It's all so wonderful! Ok - niches are a whole other topic.
My point is that many agents have developed a niche, or have great experience in certain topics. If you are presented with a challenge by a prospect and you aren't familiar or an expert on the topic, turn to your peers. This is NOT to say that you shouldn't do your own homework, research and training on the topic, but once you have done some research, ask other agents their opinions, or to share their experiences.
The social networking sites (hbtacommunity.com and Nexion Town (for Nexionites), for example) allow this kind of interaction with other travel agents. I've found these sites and the people on them invaluable for growing my business and providing good information to my prospects and clients. Be sure to help other agents on topics you are more familiar with, too. I can say that I've seen some very successful agents sharing tips and trade secrets with other agents. We are all here to help each other succeed and make a great name for travel agents and vacationing as a whole.
A word to the wise as you get involved with these online communities - while they are a wonderful source of knowledge and collaboration, they can also be great time wasters. Be sure to monitor your usage on them. In the end, you should be focusing your time on selling travel.
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